1. Build a brand.
A brand is more than just your company’s logo; it’s a desired perception of a product service or organization. The term “branding” refers to the continual efforts of influencing that desired perception. It’s the art and science of brand building. Your brand consists of 7 key elements: your mission, your vision, your purpose, your unique story, your core values, your ideal client/audience, and your brand’s visual identity. When you establish a brand, over time you will build trust, credibility and authority. These are important for sales because people like to support and buy from people they know like and trust.
2. Provide Value.
After you’ve established your brand, you should be providing value any way you can to your ideal client. Once you understand and know your ideal client intimately, you’ll be able to create content for them that they can relate with and provides value. Educational content works very well but keep it simple, concise and succinct.
3. Build your marketing funnel.
A lot of people think that having a funnel means having a website only, but it’s actually a lot more than that. Your funnel is essentially your ideal client’s interactive journey through your brand. It’s called a funnel because at the top it attracts many people but filters out your actual customers at the bottom. A funnel consists of four parts: A freemium offer, a Frontend offer, a Foundational offer and a Finishing offer. The Freemium Offer typically is a value based product that you give prospects in exchange for their email. The Frontend Offer is a higher quality, low cost product designed to be an easy no-risk purchase. The Foundational Offer is your high-ticket offer which is usually your flagship or “signature product/service that you offer. Lastly, your Finishing Offer is a backend offer that you promote to customers who purchase your Foundational Offer. Each product in your funnel should lead into the next one and provide additional help and benefits to your ideal customer.
Feel free to reach out if you have any more questions about any of these.
