Books to help you master you marketing


Hooked by Nir Eyal
• The best products are habit forming.
• Habits formation starts with triggers that initiate the behavior and rewards that cement it.

Contagious by Jonah Berger
• Ideas that are obvious and easily accessible are easier to share.
• People share things that make them look better. Building a Story Brand by Donald Miller

Building a Story Brand by Donald Miller
• Great brands tell customers a story.
• In this story, the customer is the hero and the product is the solution to their problems. Influence by Cialdini

Influence by Cialdini
• Persuasion is a skill anyone can learn.
• The 7 key tactics of persuasion: liking, social proof, commitment, scarcity, authority, reciprocation and consistency. Traction by Gabriel Weinberg

Traction by Gabriel Weinberg
Made to Stick by Chip and Dan Heath
• Every product needs to sell through a channel. There are 19 traction channels.
• There is a scientific process you can run to test each channel to find customers. Made to Stick by Chip and Dan Heath

Made to Stick by Chip and Dan Heath
• The most compelling ideas have elements of: simplicity, unexpectedness, correctness, credibility, emotion and story. Getting to Yes by Roger Fisher

Getting to Yes by Roger Fisher
• You can negotiate anything you want.
• The best negotiation tactic is to first offer the other side something they want. Alchemy by Rory Sutherland

Alchemy by Rory Sutherland
• Humans are not logical, we are psychological.
• The best solutions and marketing often come from psychology, not pure logic. Positioning by Al Ries

Positioning by Al Ries
• Positioning is differentiating yourself in the customer’s mind.
• The best ways to position yourself are to be the first, best, or the most different in your category. 

Hacking Growth by Sean Ellis
• Growth requires cross functional teams and an experimentation process.
• The 4 stages of growth are: acquisition, activation, retention, and monetization. If you found this thread helpful, please:

Source: Zain Kahn on Twitter @heykahn

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