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The key to remember is that your success is based on your ability to produce a positive result for your prospect.

Identify your ideal client. Coach a specific “type” of person. Your messaging and offer will flow from this point.

  • Who is the exact person you can help the most? Describe in detail.
  • What is the end result your prospect wants more than anything else?
  • What are the 3-5 common roadblocks stopping them from getting there?
  • How can you turn these 3-5 roadblocks into elements of your coaching offer?
  • What is it costing your perfect prospect if they stay where they’re currently at?
  • What could change in their life if they decided to work with you?

Your offer should be solving some sort of high-level problem for your perfect prospect. Craft an offer which speaks to the pain points of your prospects and allows you to promise (as much as possible) the results which they seek.

Your offer is made up of three specific elements:

  • The What: What problems is your coaching offer solving and what big results can your prospect expect?
  • The How: How will you help them accomplish this? How long will it take, how will the coaching occur, etc?
  • The Investment: What will they have to invest in terms of money, time and effort. 

Give them a strong reason: 

  • Why should that prospect coach with you?
  • Why did you decide to create this offer?
  • Why are you qualified to help them?
  • Why should they act now and not continue to wait?
  • Why are you different than other similar offers out there?

Launch

  • Send an email “announcing” this new offer to your list of subscribers. Lead the email with all of the main ‘reason why’ we established earlier.
  • Post on your Facebook profile or business page about the new offer.
  • Instead of sending everyone to a sales page or immediate checkout, take them first to a phone call (strategy session) with you where you can better identify if they’re someone who this offer might truly help.

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