Choose a Topic and research
Don’t know where to start? Begin by thinking of questions people are always asking you, whether in person or online regarding your business or industry. What do your followers, clients want to know? What issues do they need help resolving? Once you pick a topic, start with a headline and then begin researching. You can also use a search engine to type a topic and look at the bottom of the people in related searches to determine what other phrases or words are similar to your topic. These can also be included as key words within the written content. Make list of headlines or keywords in an excel sheet or word editing document to help you organize them. You can also use keyword and headline tools like:
Make sure to cite any work or give credit to the resources used.
Determine the purpose of writing this content and the audience that will read this by asking these 5 questions:
- Who will read this?
- What benefit will they get out of it?
- Where will they read it?
- Why is this being shared?
- How will you know if it was successful?
Write an introduction
Include a sentence or two describing the reason the audience needs to know about this story.
Make it easy to read
- Make it easy to read by making the content easy to scan. You can achieve this using by:
- Using bold type, italicized fonts,and bulleted or numbered lists.
- Write the content at your audiences reading level. Use a readability assessment tool to check your content’s reading level.
- Use an active voice, write in the present tense.
- Don’t use trendy industry terms that your audience may not be able to understand.
- Use comparisons to something they can easily understand when explaining a new industry term.
- Ask questions
Write with a “Call to Action” in mind:
What do you want your readers to do while or after reading your content? Share, buy, download are all action words that prompt your reader to do something.
- Give them a reason to take action. Using testimonials or success story can help them take action.
- Write content that engages readers emotions, they are more likely to click when their emotions are stirred.
Write a conclusion
Make sure the conclusion ties in to your headline and introduction.
Revise your headline, make sure it is catchy and evokes curiosity.